Sales & Trade Marketing Executive – FMCG

Victoria, Melbourne CBD & Inner Suburbs Melbourne VIC

Full time

Market-aligned base salary + superannuation

Broker Operations and Retail Coordination

Much of the company’s in-market sales activity is managed through an external broker. Your role is to ensure that information is clear, actions are followed through and nothing stalls between the broker, retailers and the business.

 ⚫︎ Act as the broker’s key day-to-day contact, responding to enquiries and coordinating the action required
 ⚫︎ Follow up on order, delivery, pricing and promotional issues, including out-of-stocks
 ⚫︎ Run the weekly broker meeting, from preparing the agenda and minutes to tracking actions through to completion
 ⚫︎ Prepare and distribute trade notices, policy updates and sales communications
 ⚫︎ Judge when an issue can be resolved directly and when it needs to be escalated
 ⚫︎ Clear communication, consistent follow-up and sound judgement will matter more here than knowledge of any single system.

Sales Data, Forecasting and Reporting

Most weeks start with numbers. Scan data, sell-in, sell-out and stock on hand need to be accurate, but maintaining them is only the beginning.

 ⚫︎ Maintain weekly and monthly POS, sell-in, sell-out and stock-on-hand data
 ⚫︎ Prepare monthly sales reports and compare actual performance against forecast
 ⚫︎ Identify unusual sales movements, out-of-stock risks and excess inventory
 ⚫︎ Maintain pricing and other commercial data
 ⚫︎ Build trend analysis, promotional simulations and account-level performance reports

The team will rely on you to notice what has changed, investigate why and explain what it means commercially.

Trade Promotion Administration

Every retail promotion leaves a trail of plans, catalogues, display photographs, invoices, rebates and claims. Your role is to make sure the activity delivered, and the amount claimed, matches what was agreed.

 ⚫︎ Maintain promotional calendars and activity records
 ⚫︎ Collect in-store evidence and confirm agreed activity was executed
 ⚫︎ Reconcile promotional invoices, rebates and volume discounts against trading terms
 ⚫︎ Track promotional ROI
 ⚫︎ Process trade claims and payments through internal approval systems, supported by accurate records

When something does not reconcile, you will be expected to investigate before it is approved or paid.

Retail Account Support and New Products

Working alongside the Sales & Marketing Manager, you will help the team prepare for and follow through on conversations with banner groups and major retailers.

 ⚫︎ Track product distribution and identify gaps
 ⚫︎ Support new product listings and launches
 ⚫︎ Prepare account-specific proposals and commercial presentations
 ⚫︎ Attend broker and retail meetings and follow up on agreed actions
 ⚫︎ Conduct store and competitor checks and report clearly on in-store execution

As your commercial knowledge grows, so will your exposure to account planning, retail discussions and broader customer responsibility.

Sales Materials and Operational Support

The practical side of retail execution also sits with you.

 ⚫︎ Coordinate and track the dispatch of point-of-sale materials, display units and samples
 ⚫︎ Maintain product information on customer portals such as NPC and GS1
 ⚫︎ Keep internal sales databases accurate and current
 ⚫︎ Liaise with overseas colleagues on products, reporting and sales activity
 ⚫︎ Contribute to cross-functional projects as required

Your background is likely to be in FMCG sales coordination, account support or trade marketing, working with brokers, wholesalers, banner groups or major retail accounts.

Perhaps you are already the person who works out why a promotion did not scan correctly, catches a rebate calculated against the wrong terms or notices that stock levels do not match the sales story.

People and numbers both come naturally to you. A sales report, promotional claim, delivery issue and account presentation can all land on the same day, and you know which one needs attention first.

You want more commercial exposure, and you understand that strong account management is built on accurate, disciplined execution.

This role is likely to suit you if you:

 ⚫︎ Take ownership and follow matters through to completion
 ⚫︎ Investigate inconsistencies rather than make assumptions
 ⚫︎ Can explain what the numbers mean, not only produce the report
 ⚫︎ Stay composed when deadlines compete or plans change
 ⚫︎ Raise problems early and suggest a practical next step
 ⚫︎ Follow up firmly while keeping working relationships intact
 ⚫︎ Listen to different views and work well across cultures
 ⚫︎ Handle pricing, claims and approvals with integrity
 ⚫︎ Want to grow into National Account Management, Trade Marketing or a broader commercial role

Essential

 ⚫︎ Solid experience in FMCG sales coordination, account support, trade marketing or a comparable retail-facing role
 ⚫︎ Experience working with banner groups, wholesalers, brokers, distributors or major retail accounts
 ⚫︎ Hands-on experience with POS or scan data, sell-in, sell-out and stock-on-hand reporting
 ⚫︎ A practical understanding of retail promotions, trading terms and claims
 ⚫︎ Intermediate to advanced Microsoft Excel skills, including Pivot Tables
 ⚫︎ The ability to analyse data and explain its commercial meaning
 ⚫︎ Competence in Microsoft PowerPoint and Word
 ⚫︎ Strong written and spoken English
 ⚫︎ Confidence dealing with external partners by email, phone and in meetings
 ⚫︎ Strong organisation, prioritisation and attention to detail across pricing, claims, invoices and commercial records
 ⚫︎ Unrestricted working rights in Australia

Highly Regarded

 ⚫︎ Experience in pharmacy or other regulated retail channels
 ⚫︎ Experience with regulated consumer products, including health, personal care or beauty categories
 ⚫︎ Knowledge of rebates, volume discounts, price structures or promotional ROI
 ⚫︎ Sales forecasting experience
 ⚫︎ Experience supporting new product listings and retail launches
 ⚫︎ Familiarity with retail product and data portals such as NPC or GS1
 ⚫︎ Experience with ERP and workflow approval systems
 ⚫︎ Advanced Excel skills, including Macros or VBA
 ⚫︎ Google Workspace experience
 ⚫︎ Experience working with an overseas head office or regional team

Take the step beyond coordination

You may already be preparing reports, following up with brokers or supporting an Account Manager.

This role gives you visibility into what happens next: how forecasts are challenged, how promotional investment is checked, how distribution gaps are identified and how account decisions are supported. You will stay close to the detail while gaining real exposure to the commercial reasoning behind it.

See the business from the supplier’s side

If your experience has been with a broker, distributor or wholesaler, this is an opportunity to see how the commercial plan is built, not only how it is executed.

Account objectives, promotional spend, pricing, stock availability and in-store performance all affect one another, and here you will see how.

Build towards account ownership

Broker coordination, forecasting, performance analysis, promotional execution, trade claims and new product listings all sit within this position. Together, they form the working foundation of strong National Account Management and Trade Marketing.

Make a visible contribution

In a small local team, your work will be seen. You will work closely with decision-makers and be trusted to carry important commercial matters through to completion. When your analysis identifies a problem or your follow-up gets an activity back on track, you will see the result.

Bring your experience and learn the business

You bring relevant commercial experience, sound judgement and the confidence to take ownership. The company will support you in learning its portfolio, systems and internal processes while giving you room to develop broader responsibility.


Career Meister’s View

This role sits between sales coordination and full account ownership. It is designed for someone who already understands the pace and detail of a broker-managed retail business and now wants deeper exposure to forecasting, trade investment, performance analysis and account planning.

The strongest candidates will understand that promotional reconciliation, accurate data and delivery follow-up are essential to making a commercial plan succeed in store.

The role also asks for more than processing. You will be expected to read the data, question inconsistencies, raise issues early and give the team information it can act on.

If National Account Management or Trade Marketing is where you want to go next, this role offers the opportunity to build the commercial judgement and operational credibility required to get there.

The client’s identity and product portfolio are confidential at this stage. Career Meister will share full details with suitable candidates during an initial confidential conversation.


Ready to Apply?

If this sounds like the work you already do, and the step you are ready to take next, we would like to hear from you.

Please submit your resume and a short cover letter outlining:

 ⚫︎ The retail accounts, banner groups, wholesalers, brokers or distributors you have worked with
 ⚫︎ The types of sales, scan or inventory data you have managed
 ⚫︎ Your involvement in promotions, claims, forecasting or new product listings
 ⚫︎ Why you are ready for broader commercial responsibility

Not actively looking, but curious? Send us your resume or simply get in touch for a confidential conversation first. We will share more about the client and the role before you decide whether to proceed. All applications will be handled confidentially. Only shortlisted applicants will be contacted.

Monday morning. Last week’s scan data is in.

One product line has dropped sharply across a banner group. Stock on hand looks normal, and the broker has not raised an issue. Before the weekly broker meeting, you want to understand what happened, and what needs to happen next.

That is the kind of question this role exists to answer.

You will be the day-to-day operational link between an established FMCG supplier, its external sales broker and retail partners across Australia and New Zealand.

The role brings together broker coordination, POS and sell-out analysis, forecasting, trade promotion administration and retail account support. These are the commercial details that determine whether a sales plan translates into availability, promotional execution and results in store.

For someone with experience in sales coordination, account support or trade marketing, this is a clear next step towards National Account Management or a broader Trade Marketing career.

Our client is the Australian and New Zealand operation of an established international consumer goods business, selling through major retail channels across both markets. The Melbourne office is small and multicultural. People work across functions, stay in regular contact with partners locally and overseas, and see the impact of their work quickly.

Accuracy matters. Following through matters. So does the way people communicate and work together.

Location

Melbourne inner city – Market coverage: Australia and New Zealand

Working Hour

The standard working hours are Monday to Friday, from 9.00 am to 5.00 pm.

Start From

Early January 2027.

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